While applying sunblock to Chip’s arms, and blowing furiously all over his torso (because somehow I have convinced him that this causes it to “go away” more quickly) I set the tube of No-Ad SPF 30 down in front of him.

Chip:  Mom, why does that say “No”?

Mom:  (omg) Erm, because they don’t advertise and your mom is cheap.

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Yeah, so this mom, who has never had an early reader before, is impressed.  But not jumping to conclusions ;-).